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Effective Methods for Engaging with YOPIs on Food Safety Matters
Details
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Tender Closed
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| RFx ID : | 25306789 |
| Tender Name : | Effective Methods for Engaging with YOPIs on Food Safety Matters |
| Reference # : | 406658 |
| Open Date : | Monday, 17 January 2022 3:30 PM (Pacific/Auckland UTC+13:00) |
| Close Date : | Thursday, 17 February 2022 2:00 PM (Pacific/Auckland UTC+13:00) |
| Department/Business Unit : | New Zealand Food Safety |
| Tender Type : | Request for Proposals (RFP) |
| Tender Coverage : | Sole Agency [?] |
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| Exemption Reason : | None |
| Required Pre-qualifications : | None |
| Contact : |
Isobel Welsford-Ackroyd 022 122 5953 |
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| Agency Address : | NEW ZEALAND |
Risk communication research reveals risk messages are filtered through the receiving audience’s own selective lenses, with risk perceptions continuing to dominate literature. Without the knowledge and understanding of the audience we need to engage with, the development of food safety messages/advice is likely to be less impactful to motivate progression along the stages of change and adoption of recommended food safety behaviours.
The audiences of particular interest to the New Zealand Food Safety (NZFS) (a business unit from the Ministry for Primary Industries) for this project are the young, old, pregnant, and immunocompromised (YOPI). Currently, NZFS does not have any data or insights concerning these groups, where they source food safety information, and how these sources are obtained and influence the decisions they make.
The objective of this research project is to uncover the types and sources of food safety information YOPI use, how these sources are obtained and influence the decisions they make.
This tender has been awarded. Total spend value $ 171,920.
- Allen + Clarke - 262, Thorndon Quay, Wellington, 6130, NEW ZEALAND
Award Date: Wednesday, 6 April 2022 (Pacific/Auckland UTC+12:00)
Date RFx was completed/updated: Thursday, 5 May 2022 11:52 AM (Pacific/Auckland UTC+12:00)
