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Export Supply Chain Customer Segmentation

Details

Tender Closed
RFx ID : 20865084
Tender Name : Export Supply Chain Customer Segmentation
Reference # : C - 19725 Restricted Tender
Open Date : Thursday, 21 March 2019 4:30 PM (Pacific/Auckland UTC+13:00)
Close Date  : Thursday, 11 April 2019 4:00 PM (Pacific/Auckland UTC+12:00)
Tender Type : Request for Proposals (RFP)
Tender Coverage : Sole Agency  [?]
Categories :
  • 80000000 - Management and Business Professionals and Administrative Services
Regions:
  • New Zealand
Exemption Reason : None
Required Pre-qualifications : None
Contact : Mike Dunn
michael.dunn@mpi.govt.nz
+64-4-894-0170
Alternate Physical Delivery Address  :
Alternate Physical Fax Number  :
Agency Address :
Overview

The Ministry for Primary Industries (MPI) Exporter Regulatory Advice Service team (ERAS) helps New Zealand primary product exporters understand the regulatory requirements to export. ERAS talks directly to food and primary product exporters and works closely with other MPI teams to identify common exporting questions and issues. ERAS then develops new resources, tools or information services to address these common questions and issues.
The team:
• Provides one-to-one advice that is tailored to exporter’s requirements
• Creates one-to-many resources to help with common export questions and issues
• Develops export-specific tools or content to make it easier for exporters to find, navigate and understand regulations and MPI’s requirements to export.

Currently, ERAS’ scope is focused on exporters, who are at the end of the supply chain.

As part of a refreshed strategic direction, ERAS wants to help exporters grow in a complex regulatory environment by also working with a wider range of businesses throughout the export supply chain. The current barrier for many exporters are regulatory pain points elsewhere in the export supply chain. Our refreshed strategy is intended to help address these issues.

In order to test the feasibility of this refreshed strategy and plan for implementation, ERAS needs to identify potential customer groups beyond final exporters, within the export supply chain, understand their needs as they relate to export regulation, and develop a strategy for reaching these customer groups and meeting their needs.

A significant challenge of this project is to help ERAS identify ‘unknown unknowns’ about the groups, influencers, journeys and pain points in the export supply chain, as they relate to MPI’s export requirements and regulations.
We therefore require services to:
- Identify and understand customer groups or segments in the primary products export supply chain for our services
- Map the exporter customer journey, especially where there are pain points and influencers for whether/how an exporter meets export regulations
- Gain insights on the exporter customer journey and customer groups or segments in the export supply chain, in order to help deliver the right content, products or services to the right audiences and make it easier to deal with MPI’s export regulations.

RFx Outcome

No Winner Awarded to Davanti