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South Pacific Tourism Organisation Digital Economy Tourism Initiative

Details

Tender Closed
RFx ID : 21282508
Tender Name : South Pacific Tourism Organisation Digital Economy Tourism Initiative
Reference # : ACT-0100909
Open Date : Thursday, 18 July 2019 2:30 PM (Pacific/Auckland UTC+12:00)
Close Date : Thursday, 15 August 2019 12:00 PM (Pacific/Auckland UTC+12:00)
Tender Type : Request for Proposals (RFP)
Tender Coverage : Sole Agency  [?]
Categories :
  • 80101500 - Business and corporate management consultation services
  • 80171500 - Situation and stakeholder analysis and communications planning services
  • 80171600 - Publicity and marketing support services
  • 80171700 - Reputation and brand management services
  • 80171800 - Media relations services
  • 80171900 - Stakeholder management and relations services
  • 80172000 - Professional communication services
  • 90151500 - Tourist attractions
Regions:
  • International
Exemption Reason : None
Required Pre-qualifications : None
Contact : Peter Cooper
commercial@mfat.govt.nz
+64 4 439 8798
Alternate Physical Delivery Address  : commercial@mfat.govt.nz
Alternate Physical Fax Number  : commercial@mfat.govt.nz
Overview

***IMPORTANT NOTICE: Please ensure the Intention to Respond (Attachment 6 of the RFP) is submitted to commercial@mfat.govt.nz by 12noon 24 July 2019.***

The Ministry of Foreign Affairs and Trade (MFAT), is inviting the proposals from suitably qualified and experienced consultants to undertake the design of a digital tourism marketing change programme.

The programme will be centrally managed by the South Pacific Tourism Organisation (SPTO) and delivered across multiple SPTO member countries.

There are two stages to this programme.
 Stage One – Review and Recommendations
 Stage Two - Implementation

The supplier selected via this RFP will be expected to develop a plan around which a Business Case can be developed for investment in improving the capacity and capability of the South Pacific Tourism Organisation (SPTO) to support the digital marketing of member countries, as tourism destinations. (Stage-One).

If the Business Case is successful and the implementation of the recommendations developed during Stage One is approved then negotiations will be entered into with the respondent selected to deliver Stage One, to support the Stage Two Implementation.

SPTO will oversee Stage Two. Contracts resulting from Stage One recommendations will be between the SPTO and the various suppliers nominated or selected to deliver the streams of work identified in the Stage One review recommendations.

Objectives
The objectives of the SPTO Digital Economy Tourism initiative (the programme) are to:
- Centralise the coordination and provision of digital support services. e.g. digital image/content creation and use of cloud-based storage and cataloguing to improve access to digital marketing artefacts i.e. still images, video, narrative.
- Build digital marketing capability of SPTO and SPTO National Tourism Offices across the Pacific
- Facilitate a multi-country approach to digital marketing.
- Improve cooperation between SPTO member countries.