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Lifetime Value of a Visitor

This tender is using the new split file responses feature on GETS. The agency has indicated that they would like to receive responses separated by price and non price components, please keep this mind when preparing your response for submission via GETS.


Tender Closed
RFx ID : 24779567
Tender Name : Lifetime Value of a Visitor
Reference # : O-21-176
Open Date : Wednesday, 8 September 2021 12:30 PM (Pacific/Auckland UTC+12:00)
Close Date  : Wednesday, 22 September 2021 12:00 PM (Pacific/Auckland UTC+12:00)
Tender Type : Request for Proposals (RFP)
Tender Coverage : Sole Agency  [?]
Categories :
  • 80141500 - Market research
  • 80171500 - Situation and stakeholder analysis and communications planning services
  • 81120000 - Economics
  • New Zealand
Exemption Reason : None
Required Pre-qualifications : None
Contact : Tender Secretary
Alternate Physical Delivery Address  :
Alternate Physical Fax Number  :

We want to understand the existing and potential value international visitors bring to New Zealand, beyond their ‘in-country’ spend. Quantifying the ‘lifetime value of the visitor’ will help clarify the potential for industries other than tourism to benefit from marketing to international visitors.
As much as is possible, the research will identify the characteristics of different visitor markets that offer the best potential to create value beyond their spend. This will help inform future marketing plans aimed at unlocking this potential.