Lifetime Value of a Visitor

Details

Tender Closed
RFx ID :	24779567
Tender Name :	Lifetime Value of a Visitor
Reference # :	O-21-176
Open Date :	Wednesday, 8 September 2021 12:30 PM (Pacific/Auckland UTC+12:00)
Close Date  :	Wednesday, 22 September 2021 12:00 PM (Pacific/Auckland UTC+12:00)
Tender Type :	Request for Proposals (RFP)
Tender Coverage :	Sole Agency  [?]
Categories :	80141500 - Market research 80171500 - Situation and stakeholder analysis and communications planning services 81120000 - Economics
Regions:	New Zealand
Exemption Reason :	None
Required Pre-qualifications :	None
Contact :	Tender Secretary procurement@qldc.govt.nz
Alternate Physical Delivery Address  :
Alternate Physical Fax Number  :
Agency Address :

We want to understand the existing and potential value international visitors bring to New Zealand, beyond their ‘in-country’ spend. Quantifying the ‘lifetime value of the visitor’ will help clarify the potential for industries other than tourism to benefit from marketing to international visitors.
As much as is possible, the research will identify the characteristics of different visitor markets that offer the best potential to create value beyond their spend. This will help inform future marketing plans aimed at unlocking this potential.

This tender has been awarded.

• Gravitas Research and Strategy Ltd - 2/130 St George's Bay Road, Parnell, Auckland, 1052, NEW ZEALAND

Award Date: Thursday, 11 November 2021 (Pacific/Auckland UTC+13:00)
Date RFx was completed/updated: Wednesday, 17 November 2021 2:29 PM (Pacific/Auckland UTC+13:00)