|RFx ID :||24779567|
|Tender Name :||Lifetime Value of a Visitor|
|Reference # :||O-21-176|
|Open Date :||Wednesday, 8 September 2021 12:30 PM (Pacific/Auckland UTC+12:00)|
|Close Date :||Wednesday, 22 September 2021 12:00 PM (Pacific/Auckland UTC+12:00)|
|Tender Type :||Request for Proposals (RFP)|
|Tender Coverage :||Sole Agency [?]|
|Exemption Reason :||None|
|Required Pre-qualifications :||None|
|Alternate Physical Delivery Address :|
|Alternate Physical Fax Number :|
We want to understand the existing and potential value international visitors bring to New Zealand, beyond their ‘in-country’ spend. Quantifying the ‘lifetime value of the visitor’ will help clarify the potential for industries other than tourism to benefit from marketing to international visitors.
As much as is possible, the research will identify the characteristics of different visitor markets that offer the best potential to create value beyond their spend. This will help inform future marketing plans aimed at unlocking this potential.