|RFx ID :||24207597|
|Tender Name :||Mōu Te Reo Advertising Campaign|
|Reference # :||MOE11469|
|Open Date :||Thursday, 15 April 2021 5:00 PM (Pacific/Auckland UTC+12:00)|
|Close Date :||Wednesday, 5 May 2021 12:00 PM (Pacific/Auckland UTC+12:00)|
|Department/Business Unit :||Corporate and Governance|
|Tender Type :||Request for Proposals (RFP)|
|Tender Coverage :||Sole Agency [?]|
|Exemption Reason :||None|
|Required Pre-qualifications :||None|
|Alternate Physical Delivery Address :|
|Alternate Physical Fax Number :|
|Agency Address :|
Te Ahu o te Reo Māori services will encourage and strengthen the education workforce to use te reo Māori correctly every day. Outcomes will be achieved by participants completing learning outcomes specified by Ngā Taumata o Te Ahu o te Reo Māori. These include seven taumata/levels for participants with abilities ranging from beginner to those proficient in Māori medium settings.
Te Ahu o te Reo Māori celebrated the successful completion of 1054 new te reo Māori advocates in the sector including teachers, support staff and educational leaders. Evaluation findings from the end of the first wave, along with participant feedback, found that the kaupapa:
• increased ability to use te reo Māori correctly and confidently in the classroom
• nurtured opportunities to create meaningful relationships with ākonga, parents and whānau
• increased understanding of the communities they are a part of, especially the stories, language features and dialects unique to the region.
This ROI seeks to engage a supplier for Design, delivery, and distribution of an advertising campaign for the Te Ahu o te Reo Māori programme that will provide messaging tailored to specific audiences, grab attention, be clear, inviting and exciting with constant theme aligning with ministry principles and Te Ahu o te Reo Māori branding.
Suppliers will be required to provide evidence they have experience in delivering a robust bilingual ad campaign.
This tender has been awarded.