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Advance Notice - ENZ Global Brand Health Survey 2024-2026
Details
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Tender Closed
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| RFx ID : | 27806777 |
| Tender Name : | Advance Notice - ENZ Global Brand Health Survey 2024-2026 |
| Reference # : | 27806777 |
| Open Date : | Monday, 7 August 2023 12:00 PM (Pacific/Auckland UTC+12:00) |
| Close Date : | Wednesday, 30 August 2023 5:00 PM (Pacific/Auckland UTC+12:00) |
| Tender Type : | Notice of Information (Advance Notice) (NOI) |
| Tender Coverage : | Sole Agency [?] |
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| Required Pre-qualifications : | None |
| Contact : |
John Wren john.wren@enz.govt.nz +6421356893 |
| Agency Address : | |
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What we need
Education NZ Manapou ki te Ao (ENZ) wishes to procure expert online global brand health survey services for 2024 with a right of renewal on satisfactory performance for a further two years to 2026. The survey provides an annual measure of NZ’s international brand health as a supplier of international education services. The survey design will build on the design of the 2023 questionnaire. The provider will be required to deliver a minimum sample of 3600 completed survey responses across nine market (source) countries comprising China T1, China T2, India, Japan, South Korea, USA, Brazil, Thailand, Vietnam (9 markets x n=400 completed surveys). The survey will comprise a core of approximately 10 minutes and one module of 5 minutes duration. Survey respondents will be 16–24-year-olds who are interested in studying in an English-speaking country. In each market hard quotas will be applied to deliver 20% of students as aged 16-17 and 80% aged 18-24. Headline results must be delivered by 1 June each year.
What’s important to us?
We need survey design advice, full survey methods documentation, pilot testing of a draft survey, transparency over the recruitment process including incidence response rates, statistical analysis support including statistical significance testing, and component factor analysis as part of evolving the design of the survey. We expect a written report of the results as well as a summary PowerPoint, and room for tailored results reporting in a range of formats for the international education segments. Supply of full dataset individual level results including weights and statistical analysis will be required.
We are looking for a provider who has the capability, experience, and infrastructure to deliver an online global brand health survey that meets our needs. We are looking to have an active and positive relationship with the provider about the survey design and delivery. Ideally the supplier will have knowledge of international education or the international marketing of NZ as a brand. We are open to innovative approaches to delivering the services.
The supplier needs to have a good track record in the management and implementation of large on-line surveys (including respondent recruitment) and demonstrate positive active partnerships.
Why should you bid?
The procurement offers the opportunity for the annual supply of expert online market research of for up to three years for the period 2024-2026.
This tender has been completed.
Further information:
Completed by system
Date RFx was completed/updated:
Wednesday, 30 August 2023 11:55 PM (Pacific/Auckland UTC+12:00)
