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NZ Education Global Brand Awareness and Decision-Making Survey and Research for 2024 and outyears to 2026

Details

Tender Closed
RFx ID : 27891589
Tender Name : NZ Education Global Brand Awareness and Decision-Making Survey and Research for 2024 and outyears to 2026
Reference # : 27806777
Open Date : Tuesday, 15 August 2023 2:00 PM (Pacific/Auckland UTC+12:00)
Close Date  : Friday, 15 September 2023 5:00 PM (Pacific/Auckland UTC+12:00)
Tender Type : Request for Proposals (RFP)
Tender Coverage : All of Government  [?]
Categories :
  • 80141500 - Market research
Regions:
  • International
Exemption Reason : None
Required Pre-qualifications : None
Contact : John Wren
john.wren@enz.govt.nz
+6421356893
Alternate Physical Delivery Address  :
Alternate Physical Fax Number  :
Agency Address :
Overview

What we need. Education NZ Manapou ki te Ao wishes to procure expert research capability and capacity to work with ENZ to develop and deliver an international NZ education global brand awareness and student / parent decision-making survey, and an associated research programme for the 2024 and two outyears to 2026 – subject to an annual satisfactory performance review.

What’s important to us? We are looking for a provider who has the capability, experience, and infrastructure to deliver an online global brand awareness and student decision-making survey that meets our needs, and to positively and proactively work with us to develop innovative ideas to link up other research activities and develop a programme of research. We need survey design advice, full survey methods documentation, pilot testing of a draft question modules as appropriate, transparency over the recruitment process including incidence response rates, statistical analysis support including statistical significance testing, component factor analysis as part of evolving the design of the survey, and the generation of size effects analysis that translates the percent proportions into estimates of actual population numbers. We expect a written report of the results as well as a summary PowerPoint, and advice on the design of results reporting using Tableau tailored for the New Zealand international education segments and ENZ international staff working in source countries. Supply of full dataset of individual level results including weights, and data tables setting out the statistical analysis will be required. Ideally, the potential provider should be able to undertake qualitative research to support the quantitative survey programme as part of a wider research programme.

We are looking to have an active and positive relationship with the provider. Ideally the supplier will have knowledge of international education or the international marketing of NZ as a brand. We are open to innovative approaches to delivering the services focussed on making efficiency and effectiveness gains and added value insights. We are looking for a provider who could provide ideas about how to leverage other research opportunities and activities being undertaken in ENZ or that could arise, to generate cost effective extra value.

Why should you bid?
The procurement offers the opportunity for the annual supply of expert online market research of for up to three years for the period 2024-2026.

RFx Outcome

This tender has been awarded.

  • Fifty-five Five New Zealand Pty Limited - L10, 13, Shortland St, Auckland, 1010, NEW ZEALAND

Further Award Information:
ENZ thanks everyone for their proposals. Confidential feedback has been offered to respondents.

Award Date: Monday, 23 October 2023 (Pacific/Auckland UTC+13:00)
Date RFx was completed/updated: Monday, 18 December 2023 12:42 PM (Pacific/Auckland UTC+13:00)