ADVANCED NOTICE Aotearoa Humanity Project: Crowdsourced Storytelling

Details

Tender Closed
RFx ID :	27199644
Tender Name :	ADVANCED NOTICE Aotearoa Humanity Project: Crowdsourced Storytelling
Reference # :
Open Date :	Tuesday, 4 April 2023 2:00 PM (Pacific/Auckland UTC+12:00)
Close Date  :	Friday, 21 April 2023 5:00 PM (Pacific/Auckland UTC+12:00)
Tender Type :	Notice of Information (Advance Notice) (NOI)
Tender Coverage :	Sole Agency  [?]
Categories :	80000000 - Management and Business Professionals and Administrative Services 82000000 - Editorial and Design and Graphic and Fine Art Services 83000000 - Public Utilities and Public Sector Related Services 93000000 - Politics and Civic Affairs Services
Regions:	Auckland Bay of Plenty Canterbury Chatham Islands Gisborne Hawke's Bay Manawatu-Wanganui Marlborough Nelson Northland Otago Southland Taranaki Tasman Waikato Wellington West Coast
Required Pre-qualifications :	None
Contact :	Andrew Woodwark 04 816 5472
Agency Address :
Related Tenders:	27435293 - Aotearoa Humanity Project: Crowdsourced Storytelling

Upcoming Request for Proposals: Aotearoa Humanity Project: Crowdsourced Storytelling

ACC is seeking to engage a partner to manage a crowd sourced, digital storytelling campaign for promoting kindness, empathy and compassion, the “Aotearoa Humanity Project” and intends to issue a Request for Proposals in the next few weeks.

The campaign is anticipated to last at least two years and will use stories to demonstrate behaviours related to protective factors for healthy relationships, in order to normalize these behaviours. ACC’s evaluation findings show meaningful changes in audience attitudes and behaviours. Our research also shows the campaign provides a safe place for people to express themselves, have positive contact with others and grow positive feelings towards people who are different from them.

ACC wants to:
• Leverage and grow the existing fan base to draw a national audience while maintaining a strong focus on diversity in particular including high engagement with Māori and Pasifika populations.
• Use storytelling to build kindness, empathy and caring towards others, engaging New Zealanders to share personal and meaningful stories of themselves.
• Provide a place to connect up with others.
• Role model and create a safe space to be vulnerable.
• Continue the sharing and diffusion of ideas on resilience and community action.
• Encourage New Zealanders to be affirming and supportive towards each other.

Services:
• Campaign strategy and planning.
• Campaign overview, direction management and reporting.
• Campaign evaluation.
• Produce an agreed number of video, photo, and text stories of safe, healthy and respectful stories per month.
• Develop insights through analysis of feedback and comments.

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Please look out for the RFP in your GETS notifications.
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This tender has been completed.

Further information:
Completed by system

Date RFx was completed/updated: Friday, 21 April 2023 11:55 PM (Pacific/Auckland UTC+12:00)