Creative services to rebrand Waikato public transport

Details

RFx ID :	31724781
Tender Name :	Creative services to rebrand Waikato public transport
Reference # :	1004943
Open Date :	Monday, 26 May 2025 5:00 PM (Pacific/Auckland UTC+12:00)
Close Date  :	Thursday, 26 June 2025 5:00 PM (Pacific/Auckland UTC+12:00)
Tender Type :	Request for Proposals (RFP)
Tender Coverage :	Sole Agency  [?]
Categories :	80140000 - Marketing and distribution 80170000 - Public relations and professional communications services
Regions:	Waikato
Exemption Reason :	None
Required Pre-qualifications :	None
Contact :	Sofia Reid via GETs Q & A functionality
Alternate Physical Delivery Address  :
Alternate Physical Fax Number  :

We need a new brand for Waikato’s Public Transport Network. We want to partner with a specialist creative agency who can help re-brand Waikato’s Public Transport Network.

The project will include the development of:
- a brand strategy
- a new look brand
- a new logo.

We want the new brand to:
- be easy to remember
- help grow and maintain passenger numbers
- allow room for future growth.

The new brand will be applied to:
- all public transport vehicles
- infrastructure (e.g. stations, bus stops)
- marketing and communications materials (e.g. timetables, brochures, collateral).

What we don't want:
- the implementation of the roll-out plan for the rebrand isn’t included as part of this project.

This is an exciting opportunity for a reputable and established creative agency to contribute to a high-impact rebranding project and enhance the agency's portfolio with a significant, visible transformation that can drive community engagement and recognition.

Please refer to the RFP documentation for all detail.