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Request for Proposals - Taranaki Story - Venture Taranaki


Tender Closed
RFx ID : 21512082
Tender Name : Request for Proposals - Taranaki Story - Venture Taranaki
Reference # :
Open Date : Friday, 30 August 2019 2:00 PM (Pacific/Auckland UTC+12:00)
Close Date : Friday, 20 September 2019 3:00 PM (Pacific/Auckland UTC+12:00)
Tender Type : Request for Proposals (RFP)
Tender Coverage : Sole Agency  [?]
Categories :
  • 80170000 - Public relations and professional communications services
  • 82000000 - Editorial and Design and Graphic and Fine Art Services
  • Taranaki
Exemption Reason : None
Required Pre-qualifications : None
Contact : Antony Rhodes
Alternate Physical Delivery Address  :
Alternate Physical Fax Number  :

The Taranaki region is at a dynamic point in its growth, as it transitions to the low-emissions economy of the future. As part of this transition, the region’s cornerstone industries of energy and food production will undergo change, and perceptions of the region are at risk of being compromised by these changes, resulting in challenges to Taranaki’s future economic wellbeing.

The development of a shared - and shareable - regional brand story is seen as a central component to support the mitigation of these risks, and communicate that the region remains strong, resourceful, interesting, innovative and attractive.

The Taranaki Story will positively position the region in a wide range of domestic and international markets and will incorporate a refined attraction proposition : defining what the region offers and how it differs from competing regions.