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UOW EOI - Organisational Identity Brand Strategy Project 2019

Details

RFx ID : 20516784
Tender Name : UOW EOI - Organisational Identity Brand Strategy Project 2019
Reference # : UOW/2018/50
Open Date : Tuesday, 4 December 2018 3:30 PM (Pacific/Auckland UTC+13:00)
Close Date : Friday, 18 January 2019 4:00 PM (Pacific/Auckland UTC+13:00)
Department/Business Unit : Office of the Vice-Chancellor
Tender Type : Registration of Interest (ROI)
Tender Coverage : Sole Agency  [?]
Categories :
  • 80170000 - Public relations and professional communications services
Regions:
  • Waikato
Required Pre-qualifications : None
Contact : Anna Greenhill
anna.greenhill@waikato.ac.nz
022 0675 175
Alternate Physical Delivery Address  :
Alternate Physical Fax Number  :
Overview

The University of Waikato is seeking Expressions of Interest (EOI) from organisations with a proven track record in values co-creation and brand strategy to be shortlisted to pitch for its Organisational Identity and Brand Project. The overall objective of the project is to identify organisational values and develop and execute a visual brand identity enabling the University to fully realise its potential.

The University will undertake major organisational identity strategy work during 2019 as identified in the University’s 2019 Annual Plan. A strong identity and brand strategy will enable the University to fully realise its potential in positioning itself in the domestic and international tertiary market place.

The University currently has existing visual identities for corporate and recruitment internal and external promotions which have evolved over a number of years. These existing brands now need to be redeveloped to reflect the organisational values of the University, to be identified as part of this project and relevant to the current tertiary sector.