Full-service advertising agency

Details

Tender Closed
RFx ID :	21782339
Tender Name :	Full-service advertising agency
Reference # :
Open Date :	Tuesday, 15 October 2019 10:30 AM (Pacific/Auckland UTC+13:00)
Close Date  :	Tuesday, 12 November 2019 2:00 PM (Pacific/Auckland UTC+13:00)
Tender Type :	Request for Proposals (RFP)
Tender Coverage :	Sole Agency  [?]
Categories :	45000000 - Printing and Photographic and Audio and Visual Equipment and Supplies 80140000 - Marketing and distribution 80170000 - Public relations and professional communications services 82000000 - Editorial and Design and Graphic and Fine Art Services
Regions:	N/A
Exemption Reason :	None
Required Pre-qualifications :	None
Contact :	Hiro Kuroki Hiro.Kuroki@mbie.govt.nz
Alternate Physical Delivery Address  :
Alternate Physical Fax Number  :
Agency Address :

We are seeking proposals from each of the invited suppliers that outline a recommended strategy, or approach options for the campaign.
The campaign should generate emotional engagement, encourage the prospective volunteers to give-back and sign up as volunteers.
The proposal should include:

- Examples of previous campaigns that align with similar audience and/or key messaging.
- Recommended approach
- A high level project plan to indicate timeframes, key milestones and check-in points with TEC
- A process for collating information and reporting on success
- The level of resource and support required from TEC to support this project.

We are seeking suppliers that are able to demonstrate that they have the capacity to deliver a meaningful and actionable campaign including strategy, creative, media placement and analytics within the timeframes. Please indicate the size of your team, your leadership structure, how you would scale-up if required and the time that it would take to reach the required capacity. Please include any examples of previous campaigns that were delivered successfully, with a similar scale, budget and timeframe to help to demonstrate this capability.

TEC requires “client services”, “creative and production services” and “media services” to implement the project. If you cannot provide all of the services above, you are welcome to submit a joint proposal with a supplier that is on the AoG Advertising Services panel to complete the work.

i.e. If you are approved to provide only “client services” and “creative and production services”, then you have to work with a supplier that is approved to provide “media services".

This tender has been awarded.

• VMLY&R - Level 5, 7-11 Dixon Street, Te Aro, Wellington, 6011, NEW ZEALAND
  Value $ 125,000

Further Award Information:
Following an closed Request for Proposal tendering process, Tertiary Education Commission (TEC) of 44 The Terrace, Wellington has awarded this contract to VMLY&R of Level 5, 7-11 Dixon Street, Te Aro, Wellington to run Inspiring the Future. The contract was signed in January 2020 and the initial term is from January 2020 to June 2020. The estimated contract value is approximately $125,000 (excluding GST).

Award Date: Friday, 24 January 2020 (Pacific/Auckland UTC+13:00)
Date RFx was completed/updated: Friday, 29 November 2019 10:03 AM (Pacific/Auckland UTC+13:00)