Sport NZ Integrated Marketing Agency

Details

Tender Closed
RFx ID :	27194573
Tender Name :	Sport NZ Integrated Marketing Agency
Reference # :
Open Date :	Monday, 3 April 2023 4:00 PM (Pacific/Auckland UTC+12:00)
Close Date  :	Friday, 21 April 2023 5:00 PM (Pacific/Auckland UTC+12:00)
Tender Type :	Request for Proposals (RFP)
Tender Coverage :	Sole Agency  [?]
Categories :	80172000 - Professional communication services
Regions:	New Zealand
Exemption Reason :	None
Required Pre-qualifications :	None
Contact :	Kate Thirkell kate.thirkell@sportnz.org.nz 0212237451
Alternate Physical Delivery Address  :
Alternate Physical Fax Number  :
Agency Address :

Sport NZ supports a range of activities in Aotearoa NZ to promote the benefits of play, recreation and sport. We are seeking an integrated marketing agency which may work across Sport NZ and High Performance Sport NZ to educate, inspire and activate kiwis to be physically active and promote aspects of participation that further enhance national wellbeing such as integrity, diversity and inclusion.

As an example, in the past year, we have run three mass market behaviour change campaigns:
• #ItsMyMove: targeted at young women 14-18 years old and their parents and caregivers
• It's Time: promoting the value and visibility of women's sport
• Push Play: a whole of population campaign to encourage people to get active again after Covid-19 restrictions

We seek a full-service marketing agency/ies capable of offering the following services:
• Strategic design of marketing campaign frameworks that deliver results
• Multi-year social good and behaviour change programmes
• Experience in targeting specific audiences including cultural markets and youth, based on demonstrable understanding of the audience
• A broad range of creative and design services
• Brand strategy and design
• Operational execution and production across all channels
• Media planning and buying services driven by deep audience understanding
• Digital and social marketing including knowledge of emerging platforms
• Excellent measurement and reporting that demonstrates how you helped us meet business goals
• Ability to devise social media strategies for existing brands and organisations
• Demonstration of data innovation being utilised as part of a campaign
• Cultural awareness and capability, including understanding and commitment to the principles of Te Titiri o Waitangi
• Ability to work with a diverse range of stakeholders – B2B and B2C

This tender has been awarded.

• SPECIAL GROUP WELLINGTON LIMITED - Level 4, 234 Wakefield Street, Wellington, 6011, NEW ZEALAND

Award Date: Wednesday, 19 July 2023 (Pacific/Auckland UTC+12:00)
Date RFx was completed/updated: Thursday, 20 July 2023 11:49 AM (Pacific/Auckland UTC+12:00)