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Women in Sport Value and Visibility Campaign
Details
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Tender Closed
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| RFx ID : | 25273395 |
| Tender Name : | Women in Sport Value and Visibility Campaign |
| Reference # : | |
| Open Date : | Wednesday, 22 December 2021 12:00 PM (Pacific/Auckland UTC+13:00) |
| Close Date : | Wednesday, 26 January 2022 5:00 PM (Pacific/Auckland UTC+13:00) |
| Tender Type : | Request for Proposals (RFP) |
| Tender Coverage : | All of Government [?] |
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| Exemption Reason : | None |
| Required Pre-qualifications : | None |
| Contact : |
Women in Sport Value and Visibility Campaign paul.farrell@sportnz.org.nz 021 242 5359 |
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We believe there is an opportunity, through a unified campaign, to leverage the timing and value of these the events for a bigger outcome by using the collective energy to embed, amplify and maximise the vision and outcomes of the Government’s Women and Girls in Sport and Active Recreation Strategy.
We envisage this campaign lifting beyond the World Cups (and associated sports) and IWG to ensure a broader impact that challenges a system and mental models, that for centuries have long under-valued and under-resourced women’s sport.
The ‘Value and Visibility of Women in Sport Campaign’ (name to be defined) seeks to surface a national discussion about the inequities women and girls experience in sport and the biases that shape the sporting system.
The campaign concept is derived from a series of insight points including the Sport NZ media analysis project, commercial investment in women’s sport and attendance at women’s sports events that show the inequity present in elite and high-performance sport, with a prevalence towards team sports.
The campaign project will look to challenge one or more truths around the disparity in reporting, attendance, representation, perceived value and investment in Women’s Sport. When looking at the runway of world cups and pinnacle events in 2022, and Sport NZ’s role in industry leadership, it is clear there is a window of opportunity to support and lead advocacy efforts.
The campaign idea/concept will not be tied to the specific events and will not utilise any commercial or intellectual rights associated with those events, but instead take a more overarching view on the value and visibility of women’s sport in Aotearoa New Zealand.
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