Implementation of Communications Strategy

Details

Matatū Aotearoa | Teaching Council of Aotearoa New Zealand is the professional body representing over 150,000 Registered teachers in early childhood education, primary and secondary schooling. The Teaching Council’s purpose is to ensure safe and high-quality leadership, teaching and learning for children and young people through raising the status of the profession. We do this by ensuring teachers are competent, fit to practice, and accountable for the way in which they teach.

Matatū Aotearoa | Teaching Council of Aotearoa New Zealand is an independent statutory body funded by fees and a levy that are paid by teachers. Unlike other professional bodies, teachers are obligated to pay these fees and levy because they are not able to be lawfully employed by Schools or Kura unless they hold a current practising certificate or Limited Authority to Teach. Also, unlike other professional bodies, in many situations teachers are obligated to personally pay these fees and the levy, and their employer legally cannot pay on their behalf.

We wish to purchase communications services and advice that will seek to help us raise awareness of who we are and what we do with teachers through creative execution and implementation of our newly developed communications strategy and creative brief.
The objective is to ensure the teaching profession have a stronger connection to the work we do and perceive value in it. Our intended audiences for this work are ECE, primary, and secondary teachers. We are looking for providers who have a strong track record of working within the education sector and/or working with professional bodies and it is expected that the providers will have effective networks and strong relationships (socio - cultural) within the teaching profession.

We also expect providers to be able to demonstrate the ability to work effectively with our Board members and to utilise and incorporate their expert knowledge of teachers and the teaching profession into this work.

As a not-for-profit organisation that is funded by teachers, we expect providers to be able to demonstrate approaches that represent value for money and can effectively leverage our investment into much larger and impactful outcomes that benefit the teaching profession. Finally, we are a Te Tiriti-led and values-based organisation, with our values reflecting the values of the teaching profession. We expect providers to be able to demonstrate strong alignment to these values.