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Global Media Agency Review

Details

Tender Closed
RFx ID : 20659012
Tender Name : Global Media Agency Review
Reference # :
Open Date : Friday, 1 February 2019 9:30 AM (Pacific/Auckland UTC+13:00)
Close Date : Thursday, 21 February 2019 5:00 PM (Pacific/Auckland UTC+13:00)
Tender Type : Request for Proposals (RFP)
Tender Coverage : Sole Agency  [?]
Categories :
  • 80170000 - Public relations and professional communications services
Regions:
  • International
Required Pre-qualifications : None
Contact : Natalie Robinson
natalie.robinson@tnz.govt.nz
+64-9-914-4780
Alternate Physical Delivery Address  :
Alternate Physical Fax Number  :
Overview

Tourism New Zealand’s (TNZ) mission is to increase the value of international visitors to New Zealand.
The marketing strategy of the 100% Pure New Zealand campaign means we work with a wide group of global marketing partners. However, to drive global media efficiency and effectiveness we have a single core global media strategy, planning & buying agency relationship who then execute on our behalf in each territory we operate or advertise within.
We are looking for a global media buying partner to work both with the TNZ team centrally in New Zealand and in each market we advertise to, and effectively plan and execute activity across both digital and traditional media channels.
Please note pre-conditions for this RFP.

This is a 2 stage process
Stage 1 proposals from this RFP submitted by 5pm 21 February 2019

Shortlist of Agencies notified 28 February

Stage 2 Brief supplied to shortlisted Agencies 28 February

Stage 2 Presentation - Media Agency Review sessions in Auckland, New Zealand w/c 18 March
Evaluation & clarifications

Decision Global Media Agency April 2019

Please see document for detailed timing plan.