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Global Media Agency Review


Tender Closed
RFx ID : 20659012
Tender Name : Global Media Agency Review
Reference # :
Open Date : Friday, 1 February 2019 9:30 AM (Pacific/Auckland UTC+13:00)
Close Date : Thursday, 21 February 2019 5:00 PM (Pacific/Auckland UTC+13:00)
Tender Type : Request for Proposals (RFP)
Tender Coverage : Sole Agency  [?]
Categories :
  • 80170000 - Public relations and professional communications services
  • International
Exemption Reason : None
Required Pre-qualifications : None
Contact : Natalie Robinson
Alternate Physical Delivery Address  :
Alternate Physical Fax Number  :
Agency Address :

Tourism New Zealand’s (TNZ) mission is to increase the value of international visitors to New Zealand.
The marketing strategy of the 100% Pure New Zealand campaign means we work with a wide group of global marketing partners. However, to drive global media efficiency and effectiveness we have a single core global media strategy, planning & buying agency relationship who then execute on our behalf in each territory we operate or advertise within.
We are looking for a global media buying partner to work both with the TNZ team centrally in New Zealand and in each market we advertise to, and effectively plan and execute activity across both digital and traditional media channels.
Please note pre-conditions for this RFP.

This is a 2 stage process
Stage 1 proposals from this RFP submitted by 5pm 21 February 2019

Shortlist of Agencies notified 28 February

Stage 2 Brief supplied to shortlisted Agencies 28 February

Stage 2 Presentation - Media Agency Review sessions in Auckland, New Zealand w/c 18 March
Evaluation & clarifications

Decision Global Media Agency April 2019

Please see document for detailed timing plan.

Awarded Status

This tender has been awarded to:

  • Mindshare

Further Award Information:
Press Release -
Tourism New Zealand appoints global media partner

Tourism New Zealand has reviewed its media planning and buying agency to support their award-winning destination marketing work.
Mindshare has been appointed as the global media agency partner responsible for activating Tourism New Zealand’s campaign material in target visitor markets across the world.
“Mindshare exhibited outstanding leadership and strategic thinking that will help to amplify Tourism New Zealand’s destination storytelling in an increasingly competitive global market place,” says Tourism New Zealand’s Director - Commercial, René de Monchy.
“Through their world-class global network and best-in-class tools and systems, Mindshare will enable Tourism New Zealand to continue using innovative media targeting to ensure New Zealand is kept top of mind for potential visitors.”
Mindshare will be responsible for activating Tourism New Zealand’s campaign material in target visitor markets across the world.
“It’s a privilege to be partnering with Tourism New Zealand on their journey to be the world’s most authentic destination storytellers,” says Mindshare Chief Strategy Officer and Global Business Lead, Joe Lunn. “They truly value the contribution that strategic thinking, media innovation and a world-class network can provide in helping to grow their brand and transform their business.”
Media strategy and buying spend is the largest single investment Tourism New Zealand makes each year in its mission to enrich New Zealand by growing the contribution of international visitors.
Tourism New Zealand’s partnership with Mindshare will be effective from 1 July 2019.

Award Date: Monday, 27 May 2019 11:19 AM (Pacific/Auckland UTC+12:00)