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2014-250 Advertising Programme Market Research RFP
Details
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Tender Closed
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| RFx ID : | 6794818 |
| Tender Name : | 2014-250 Advertising Programme Market Research RFP |
| Reference # : | 2014-250 |
| Open Date : | Wednesday, 26 November 2014 3:30 PM (Pacific/Auckland UTC+13:00) |
| Close Date : | Monday, 22 December 2014 5:00 PM (Pacific/Auckland UTC+13:00) |
| Tender Type : | Request for Proposals (RFP) |
| Tender Coverage : | Sole Agency [?] |
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| Exemption Reason : | None |
| Required Pre-qualifications : | None |
| Contact : |
Jo Janaszkiewicz 04 894 6732 |
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| Agency Address : | NEW ZEALAND |
The NZ Transport Agency is seeking proposals to provide market research services to evaluate the success of the New Zealand road safety advertising programme through weekly tracking surveys. The Agency is also seeking proposals to provide qualitative research to support the advertising programme, and concept testing of new advertisements. Suitable market research organisations are invited to submit a proposal.
For the purposes of this RFP, it is anticipated that this contract shall commence 2 February 2015, and will be for an initial term of three (3) years, with one (1) plus one (1) year right of renewals, also based on satisfactory performance. (3+1+1)
This tender has been awarded to:
- Glasshouse Consulting Limited, 128 Parnell Road, Auckland
- IPSOS limited, 581 great South Road, Auckland
Further Award Information:
Contract was awarded to Glasshouse Consulting Limited for "qualitative research", 20 August 2015
Term of the contract and expiry: 2 years, July 2017 and shall be renewed each year for the following 3 years = 30 June 2020
Description of goods and services : provide qualitative research to support its road safety advertising programme, and to test concepts for new advertisements.
Contract was awarded to IPSOS Limited for weekly surveys, September 2014
Term of the contract and expiry: 2 years, 30 September 2017 and shall be renewed each year for the following 3 years = 30 September 2020
Description of goods and services : to provide a continuous weekly survey of audience reactions to NZTA’s national road safety advertising campaigns.
Award Date: Thursday, 6 July 2017 (Pacific/Auckland UTC+12:00)
Date RFx was completed/updated: Thursday, 22 June 2017 4:34 AM (Pacific/Auckland UTC+12:00)
