13043- Marketing Automation

Details

Tender Closed
RFx ID :	19927267
Tender Name :	13043- Marketing Automation
Reference # :	13043
Open Date :	Thursday, 19 July 2018 9:00 AM (Pacific/Auckland UTC+12:00)
Close Date  :	Wednesday, 15 August 2018 5:00 PM (Pacific/Auckland UTC+12:00)
Tender Type :	Request for Proposals (RFP)
Tender Coverage :	Sole Agency  [?]
Categories :	43231500 - Business function specific software 43232100 - Content authoring and editing software 43232200 - Content management software 43232300 - Data management and query software
Regions:	New Zealand
Exemption Reason :	None
Required Pre-qualifications :	None
Contact :	Shivani Hansen procurement@lottonz.co.nz +64 9 356 3800
Alternate Physical Delivery Address  :
Alternate Physical Fax Number  :
Agency Address :

Lotto NZ want to responsibly use player generated data and digital technology to develop a deep understanding of our customers, which enables us to establish personal 1:1 relationships with our players. Through these relationships, we will share relevant and emotive content that inspires our players to continue loving our brand and engaging with our games.
We are looking for a long-term digital marketing technology partner to help us deliver on our evolving digital marketing strategy. The core focus of the RFP is a Marketing Automation platform, but we are also looking for a provider who can support us on an ongoing basis. The platform will need to handle large amounts of player data and be capable of leveraging that data to deliver personalised communications experiences.

No Winner The contract for implementation of a marketing automation solution was awarded to Marketing Impact Limited in November 2018. The solution chosen for implementation was Salesforce Marketing Cloud which was contracted for five year renewable subscription with term to February 2024.