|RFx ID :||19927267|
|Tender Name :||13043- Marketing Automation|
|Reference # :||13043|
|Open Date :||Thursday, 19 July 2018 9:00 AM (Pacific/Auckland UTC+12:00)|
|Close Date :||Wednesday, 15 August 2018 5:00 PM (Pacific/Auckland UTC+12:00)|
|Tender Type :||Request for Proposals (RFP)|
|Tender Coverage :||Sole Agency [?]|
|Required Pre-qualifications :||None|
+64 9 356 3800
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Lotto NZ want to responsibly use player generated data and digital technology to develop a deep understanding of our customers, which enables us to establish personal 1:1 relationships with our players. Through these relationships, we will share relevant and emotive content that inspires our players to continue loving our brand and engaging with our games.
We are looking for a long-term digital marketing technology partner to help us deliver on our evolving digital marketing strategy. The core focus of the RFP is a Marketing Automation platform, but we are also looking for a provider who can support us on an ongoing basis. The platform will need to handle large amounts of player data and be capable of leveraging that data to deliver personalised communications experiences.