You are not logged in.

Market Opportunity Study in Northland for Mango and Papaya

Details

RFx ID : 31629937
Tender Name : Market Opportunity Study in Northland for Mango and Papaya
Reference # :
Open Date : Tuesday, 13 May 2025 9:00 AM (Pacific/Auckland UTC+12:00)
Close Date  : Friday, 23 May 2025 4:00 PM (Pacific/Auckland UTC+12:00)
Tender Type : Request for Proposals (RFP)
Tender Coverage : Sole Agency  [?]
Categories :
  • 70110000 - Horticulture
  • 70140000 - Crop production and management and protection
  • 80100000 - Management advisory services
  • 80140000 - Marketing and distribution
Regions:
  • Northland
Exemption Reason : 14.9.b Following an open tender
Required Pre-qualifications : None
Contact : Vaughan Cooper
Vaughan.cooper@northlandnz.com
0274701051
Alternate Physical Delivery Address  : The Orchard, Level 1, 35 Walton Street, Whangarei
Alternate Physical Fax Number  :
Overview

The opportunity to develop a mango & papaya industry in Northland represents a significant potential for economic diversification and growth in the region, aligning closely with Northland Inc's Tuputupu Grow Northland strategy.
For Northland, if mango & papaya were to be successfully commercialised, this would provide existing landowners with the ability to improve productivity and diversify their farming systems. On a broader scale, this opportunity has the potential to positively diversify the horticultural sector in Northland, create opportunities for investment in processing facilities, and generate greater employment both directly and in associated service sectors.

The aim of this study is to contribute to the overall feasibility of establishing a mango & papaya industry in Northland, with a focus on value-added manufacturing. The study should assess the market potential for New Zealand-grown mango & papaya and how the industry/value chain may be structured to achieve economic benefits for the region. Some base requirements include:
1. Identify and engage with key food manufacturers within New Zealand who could potentially use locally grown mango & papaya in their products.
2. Analyse the size of the market for mango & papaya in New Zealand, including fresh consumption and processed products.
3. Evaluate competition from imported markets and potential competitive advantages of locally grown produce.
4. Assess the potential for value-added manufacturing, including products such as seeds, oils and other processed goods.
5. Assess the economic benefits of establishing this industry and how they will be accrued across the value chain