Education and Marketing

Details

Tender Closed
RFx ID :	27140514
Tender Name :	Education and Marketing
Reference # :	7769
Open Date :	Monday, 27 March 2023 10:00 AM (Pacific/Auckland UTC+13:00)
Close Date  :	Wednesday, 10 May 2023 5:00 PM (Pacific/Auckland UTC+12:00)
Department/Business Unit :	New Zealand Transport Agency
Tender Type :	Request for Proposals (RFP)
Tender Coverage :	Sole Agency  [?]
Categories :	80141500 - Market research
Regions:	New Zealand
Exemption Reason :	None
Required Pre-qualifications :	None
Contact :	Tenders Secretary - Miriama Leota wro.contracts@nzta.govt.nz
Alternate Physical Delivery Address  :
Alternate Physical Fax Number  :
Agency Address :	NEW ZEALAND

Aotearoa New Zealand’s road safety strategy, Road to Zero, sets a bold vision where no one is killed or seriously injured on the country’s roads, with an ambitious target to see a 40% reduction in deaths and serious injuries by 2030 (from 2018 levels). Achieving this requires a Safe System in which every part of the road system has to be strengthened (road design and maintenance, vehicle safety, speed management and road user behaviour). People’s safety is the top priority. A Safe System recognises that people make mistakes and are vulnerable in a crash, but the system needs to protect them, so crashes don’t result in harm or death.

The Education and Marketing team plays a strategic role in resetting the road safety conversation to enable the success of Road to Zero, including helping to embed the Safe System approach. Through a range of education and marketing programmes and in service of growing people’s motivation and capability to move safely around the land transport system, the team is accountable for establishing and embedding social change, driving long-term, sustained behaviour change and growing sector and end-user capability.

Waka Kotahi NZ Transport Agency is looking for one or more suppliers who can provide quantitative and qualitative research services to help us:

• determine the effectiveness and impact of education and marketing campaigns, initiatives and programmes
• understand social sentiment, attitudes and behaviours towards road safety risks and issues
• understand attitudes towards Road to Zero and Safe System interventions (for example lower speed limits, safe vehicles, safety cameras)
• determine the appropriateness and potential effectiveness of concepts for education and marketing initiatives before they are implemented more widely.

Through this procurement activity we will not seek to buy a specific solution(s), instead we will look for a supplier(s) we can work in partnership with, to determine the optimum solution(s) to meet our outcomes and requirements.

This tender has been awarded.

• Ipsos - L5, 166 Featherston St, Wellington, 6011, NEW ZEALAND

Further Award Information:
The agency’s name and address

Waka Kotahi NZ Transport Agency
50 Victoria Street
Private Bag 6995
Wellington 6141
New Zealand

Successful supplier(s) name(s) and address(es)

Ipsos Limited
L5, 166 Featherston Street
Wellington 6012

Description of the goods, services or works

The provision of market research services to help Waka Kotahi NZ Transport Agency to:
• determine the effectiveness and impact of education and marketing campaigns, initiatives and programmes
• understand social sentiment, attitudes and behaviours towards road safety risks and issues
• understand attitudes towards road safety interventions
• determine the appropriateness and potential effectiveness of executions for education and marketing initiatives

Date the contract was awarded
2 August 2023

Expected term of the contract(s)
Initial term of the Contract: 3 years
Options to extend the Contract: two extensions of one year each, 3+1+1
Maximum term of the Contract: 5 years

Value of the contract(s) awarded
Up to a maximum total value of $2,500,000 over the full term of the Contract.

Procurement process used
Closed contest.

Exemption from open advertising claimed under rule 14 and the circumstances that justify the exemption (if applicable)
N/A

Supplier’s New Zealand Business Number (NZBN) (where available)
9429038985294

Award Date: Wednesday, 2 August 2023 (Pacific/Auckland UTC+12:00)
Date RFx was completed/updated: Tuesday, 15 August 2023 11:14 AM (Pacific/Auckland UTC+12:00)