Audience Data Management System

Details

Tender Closed
RFx ID :	32680149
Tender Name :	Audience Data Management System
Reference # :	ADMS001
Open Date :	Monday, 6 October 2025 11:00 AM (Pacific/Auckland UTC+13:00)
Close Date  :	Wednesday, 29 October 2025 5:00 PM (Pacific/Auckland UTC+13:00)
Tender Type :	Request for Proposals (RFP)
Tender Coverage :	Cluster  [?]
Categories :	80000000 - Management and Business Professionals and Administrative Services
Regions:	New Zealand
Exemption Reason :	None
Required Pre-qualifications :	None
Contact :	Sarah Donaldson sarahd@nzonair.govt.nz 021 242 1365
Alternate Physical Delivery Address  :
Alternate Physical Fax Number  :
Agency Address :

This procurement relates to the upgrade of our audience data collection capabilities to address critical gaps in our current audience measurement systems. Our existing system was developed in 2022, and successfully collects television, video on-demand and website data but faces significant limitations in capturing YouTube and social media audience data where automated collection proves considerably more complex than traditional media channels.
The new system will replace NZ On Air's current system and complement the New Zealand Film Commission and Te Māngai Pāho's existing data infrastructure, with each organisation maintaining individual accounts while enabling data sharing on co-funded projects.

This tender has been awarded. Total spend value $ 260,000.

• Silverpond.com.au - private address

Further Award Information:
As this RFx was a cross agency project with NZ On Air,, NZ Film Commission and Te Māngai Pāho. Te Māngai Paho have decided to contract with an alternate party Magnify Digital.

Award Date: Friday, 19 December 2025 (Pacific/Auckland UTC+13:00)
Date RFx was completed/updated: Monday, 2 March 2026 11:31 AM (Pacific/Auckland UTC+13:00)