Supplier log in
Media and Social Media Analysis
Details
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Tender Closed
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| RFx ID : | 21303007 |
| Tender Name : | Media and Social Media Analysis |
| Reference # : | |
| Open Date : | Wednesday, 24 July 2019 12:30 PM (Pacific/Auckland UTC+12:00) |
| Close Date : | Wednesday, 7 August 2019 6:00 PM (Pacific/Auckland UTC+12:00) |
| Tender Type : | Request for Proposals (RFP) |
| Tender Coverage : | All of Government [?] |
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| Exemption Reason : | None |
| Required Pre-qualifications : | None |
| Contact : |
Philip Clark philip.clark@sportnz.org.nz 0278 385 710 |
| Alternate Physical Delivery Address : | |
| Alternate Physical Fax Number : | |
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Sport NZ is the guardian of New Zealand’s play, active recreation and sport system. Through promotion and support of play, active recreation and sport we seek to improve levels of physical activity to ensure the greatest impact on wellbeing for all New Zealanders. We work with and invest in sector partners to improve the level and quality of physical activity, particularly for children and young people (aged 5 to 18).
We committed to championing equality for women and girls within sport and active recreation. We know there are clear inequalities for women and girls when it comes to participation and leadership, and their wider value and visibility within sport and active recreation in New Zealand.
We are leading collective action across the system to address these inequalities through our response to the Government’s Strategy for Women and Girls in Sport and Active Recreation, which was launched in October 2018. In response to the government strategy, Sport NZ announced 24 Commitments.
This RFP represents (in part) Commitment 23 of Sport NZ’s response the Government Strategy for Women and Girls in Sport and Active Recreation. Commitment 23 is comprised of two parts:
• A media analysis project to determine the gender balance of sports media coverage (and reporting) and how females and males are portrayed.
• A social media audit to explore gender balance and portrayal in the social media content published by a representative sample of sports bodies.
Separately, Sport NZ is seeking to engage a supplier to provide media analysis for both Sport NZ and HPSNZ. This will enable us to monitor and better understand our media coverage, and to establish and report against performance targets in this area.
We are seeking an agency or agencies to deliver on four requirements. Agencies can pitch for one or more of the following components:
1. Annual Women & Girls Media Analysis Report
2. Annual Report of Media on Social Media (focusing on gender balance of stories promoted by media through these channels)
3. Annual Women & Girls Social Media Index Report
4. Six-Monthly Sport NZ and HPSNZ Media Analysis Report
No Winner All components awarded to iSentia.
