Twin Coast Discovery Revitalisation Project - Interpretation and Marketing Phase 2016

Details

Tender Closed
RFx ID :	17615857
Tender Name :	Twin Coast Discovery Revitalisation Project - Interpretation and Marketing Phase 2016
Reference # :	TCDH2016
Open Date :	Wednesday, 22 June 2016 8:00 AM (Pacific/Auckland UTC+12:00)
Close Date  :	Friday, 8 July 2016 5:00 PM (Pacific/Auckland UTC+12:00)
Tender Type :	Request for Proposals (RFP)
Tender Coverage :	Sole Agency  [?]
Categories :	43000000 - Information Technology Broadcasting and Telecommunications 55000000 - Published Products 80000000 - Management and Business Professionals and Administrative Services 82000000 - Editorial and Design and Graphic and Fine Art Services 83000000 - Public Utilities and Public Sector Related Services 90000000 - Travel and Food and Lodging and Entertainment Services
Regions:	Northland
Exemption Reason :	None
Required Pre-qualifications :	None
Contact :	Paul Davis, GM Regional Promotions & Tourism paul@northlandinc.co.nz 094385110
Alternate Physical Delivery Address  :	PO Box 1762, Whangarei 0110
Alternate Physical Fax Number  :
Agency Address :

This Request for Proposal is for a further component of an integrated project which will revamp the existing Twin Coast Discovery Touring Route over a two-year period to mid-2017.

This project aims to increase the economic contribution of tourism to Northland’s economy. It will do that by revitalising visitor experiences, attractions, marketing and other visitor services in Northland. The total project investment is estimated at just over $1.4 million (including partner leverage) over three financial years on a July to June basis. The project has the potential to leverage approximately $20 million additional visitor expenditure and potentially 250 FTEs spread around the region over the next five to seven years. This excludes the capital injection from potential new development projects and additional sources of external grant funding from outside the region.

The activity which this RFP outlines and for which proposals are sought is the next stage of the work required is:

1. The work involved with managing the development of ‘Byway’ routes (by 31 August 2016, all routes should be either planned and ready to operate, or a clear plan is finalised outlining the future work required for completion of each ‘live’ Byway, and/or future Byways which may emerge). Note that liaison with applicant groups in conjunction with Northland Inc is an important part of this work.

Indicative price range for this activity $15,000-$25,000.

2. The Interpretation and Marketing stage, including a detailed Marketing Plan. The proposal is also to include management of the sub-contracting required to produce the marketing and interpretative material required to complete the Marketing and Interpretation phase.

Indicative price range for this activity is expected to be based on the recommended components of the marketing plan proposed by submitters and should be clearly identified in proposals, expected to be $125,000 - $175,000.

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