Optimising Menu Labelling for Consumer Use and Understanding

Details

Tender Closed
RFx ID :	21682569
Tender Name :	Optimising Menu Labelling for Consumer Use and Understanding
Reference # :	C - 406059
Open Date :	Friday, 27 September 2019 12:30 PM (Pacific/Auckland UTC+12:00)
Close Date  :	Thursday, 17 October 2019 2:00 PM (Pacific/Auckland UTC+13:00)
Tender Type :	Request for Proposals (RFP)
Tender Coverage :	Sole Agency  [?]
Categories :	80000000 - Management and Business Professionals and Administrative Services 81130000 - Statistics
Regions:	New Zealand
Exemption Reason :	None
Required Pre-qualifications :	None
Contact :	Amy McNabb 04 894 2691
Alternate Physical Delivery Address  :
Alternate Physical Fax Number  :
Agency Address :

This consultancy services order relates to the purchase of research services to provide an understanding of New Zealand consumers’ awareness of, ability to use and likelihood of using, different formats of menu board labelling. Outcomes will inform discussions and decisions on any proposed menu board labelling for New Zealand.

This research includes two objectives:

1) A Literature review of the current knowledge on consumer use and understanding of menu board labelling including any evidence of the effect of different formats, whether it is being used voluntarily or mandatory (if mandatory, by state vs country); and

2) Investigation of the influence of different menu board labelling formats relevant to New Zealand (including the current Australian format and an interpretive format using visual aids, such as ratings or colour coding etc.,) on the awareness of, understanding of and use of the energy information provided.

This tender has been awarded.

• Colmar Brunton - 101, Lambton Quay, Wellington, 6140, NEW ZEALAND

Award Date: Friday, 29 November 2019 (Pacific/Auckland UTC+13:00)
Date RFx was completed/updated: Thursday, 17 October 2019 3:29 PM (Pacific/Auckland UTC+13:00)