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Strategic Marketing Partner(s) for Healthy Home Standards Information Campaign
Details
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Tender Closed
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| RFx ID : | 20322521 |
| Tender Name : | Strategic Marketing Partner(s) for Healthy Home Standards Information Campaign |
| Reference # : |
707
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| Open Date : | Wednesday, 24 October 2018 9:00 AM (Pacific/Auckland UTC+13:00) |
| Close Date : | Tuesday, 13 November 2018 4:00 PM (Pacific/Auckland UTC+13:00) |
| Tender Type : | Request for Proposals (RFP) |
| Tender Coverage : | Sole Agency [?] |
| Categories : |
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| Regions: | N/A |
| Exemption Reason : | None |
| Required Pre-qualifications : | None |
| Contact : |
Lauren McAndrew |
| Alternate Physical Delivery Address : | |
| Alternate Physical Fax Number : | |
| Agency Address : | NEW ZEALAND |
MBIE’s Tenancy Services (Tenancy Services) is seeking to engage an agency or consortium of agencies to deliver strategic marketing, creative, digital and media placement service for a multi-year information campaign to explain new standards for the quality of rental homes to the New Zealand public.
The Healthy Homes Standards campaign will run from 2019 to 2024, although the timing will depend on when each of the standards is implemented.
We need an overall strategy to ensure end-to-end cohesion during the HHS campaign. We also see the benefit in integrating all our information and education activities within a single strategic direction.
We are looking for qualified, experienced and innovative agencies who understand our audiences, and know how to reach them. We support the responsible use of public money, but will not favour a cheap alternative at the expense of innovation and effectiveness in reaching our audiences.
We want to work with a partner or partners who share our vision for a better rental sector, where tenants and landlords have strong, relationships, and the quality of rental housing supports a healthy New Zealand.
This tender has been awarded to:
- Strategy Design and Advertising
Further Award Information:
Following a closed Request for Proposals tendering process, The Ministry of Business, Innovation and Employment (MBIE) of 15 Stout Street, Wellington has awarded this contract to Strategy Design and Advertising Ltd of Level 3, 11 Vivian Street, Wellington as a strategic marketing partner for the Healthy Homes Standards Information Campaign. The contract was signed in February 2019 and the completion date for the contract is 28th February 2022 with three rights to extend the contract for up to 1 year each. The campaign has a maximum total contract value of $3,660,000.00 (excluding GST) for the Initial Term.
Award Date: Tuesday, 12 February 2019 (Pacific/Auckland UTC+13:00)
Date RFx was completed/updated: Tuesday, 12 February 2019 5:30 AM (Pacific/Auckland UTC+13:00)
