Tender Closed
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RFx ID : | 12881214 |
Tender Name : | Health Star Rating Consumer Research and Concept Testing |
Reference # : | RSC0207/14-15/01 |
Open Date : | Friday, 12 June 2015 8:00 AM (Pacific/Auckland UTC+12:00) |
Close Date : | Thursday, 9 July 2015 12:00 PM (Pacific/Auckland UTC+12:00) |
Department/Business Unit : | Research and Evaluation |
Tender Type : | Request for Proposals (RFP) |
Tender Coverage : | Sole Agency [?] |
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Exemption Reason : | None |
Required Pre-qualifications : | None |
Contact : |
Procurement procurement@hpa.org.nz |
Alternate Physical Delivery Address : | |
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The Health Promotion Agency (HPA) seeks a provider to carry out two phases of research relating to the launch of a consumer education campaign that will promote use of the Health Star Rating (HSR).
The HSR is a new front-of-pack food labelling system whose purpose is to help shoppers to identify and select healthier packaged foods. To inform the development of the campaign, HPA will conduct 1) consumer research to investigate understanding of the HSR and to test key messages and calls to action and 2) concept testing to evaluate which campaign concept will be most effective.
To access the request for proposals (RFP) document and respondent response form please subscribe to this opportunity. Please email questions directly to the Point of Contact as detailed in the RFP. Answers to questions will be responded to via an addendum.
This tender has been awarded to: