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Virtual Reality Eye Tracking Research: Testing Efficacy of Kea Signage
Details
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Tender Closed
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| RFx ID : | 23596636 |
| Tender Name : | Virtual Reality Eye Tracking Research: Testing Efficacy of Kea Signage |
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| Open Date : | Wednesday, 11 November 2020 12:00 PM (Pacific/Auckland UTC+13:00) |
| Close Date : | Wednesday, 2 December 2020 12:00 PM (Pacific/Auckland UTC+13:00) |
| Tender Type : | Request for Quotations (RFQ) |
| Tender Coverage : | Sole Agency [?] |
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| Exemption Reason : | None |
| Required Pre-qualifications : | None |
| Contact : |
DOC Procurement Team procurement@doc.govt.nz Please direct all communication through GETS |
| Alternate Physical Delivery Address : | N/A |
| Alternate Physical Fax Number : | N/A |
| Agency Address : | |
Kea are an iconic but nationally endangered species where research has highlighted an anthropegnic influence on the ongoing decline of their population. Scrounging activity by kea (i.e. stealing, soliciting and scavenging for food and novel items) is thought to lead to increased attraction to new objects in their environment, potentially including bait laid in predator control operations. Recent research has found that kea strongly select areas of human activity and that kea living within 20 km of "scrounging sites" have significantly decreased survival chances. Alongside technical improvements to predator control operations, more effective visitor signage, offers one way to improve outcomes for kea.
Signage is already in place at some visitor locations to discourage direct feeding of kea however, there has been a lack of consistency and no testing of its efficacy. New approaches to signage may also be more effective than current designs. To inform future improvements to its signage, the Department of Conservation is seeking a suitable provider to test the efficiency of a selection of kea signage and messaging in a VR environment using eye tracking technology. The VR environment would replicate high risk locations for visitor-kea interaction and test different combinations of signage design and placement with and without kea present. The provider would create and test VR environments based on key South Island locations and create an analysis pipeline to capture behavioural and eye tracking responses. They would then design, pilot, implement and report on experiments to test participants' attention, comprehension and memory of signage. The Department would use the outcomes of the VR testing to recommend signage designs to implement for the 2021/22 summer visitor season.
This tender has been awarded.
- The Research Trust of Victoria University of Wellington - PO Box 600, Wellington, New Zealand 6140
Further Award Information:
Agency name: Department of Conservation
Agency address: 18 Manners Street, Wellington, New Zealand
Successful supplier’s name: The Research Trust of Victoria University of Wellington
Successful supplier’s address: PO Box 600, Wellington, New Zealand 6140
Successful supplier’s New Zealand Business Number (NZBN): 9429041925515
Description of the services or goods: Create and test 3 VR scenarios based on South Island locations known to be areas of high human kea
interaction, including the drive up to / arrival at site. Locations to film/replicate will include Arthurs Pass, South Westland and Milford Road Fiordland.
Date the contract was awarded: 19 January 2021
Duration of the contract including any extension/renewal options: 6 months
Type of procurement process: Closed tender
The lowest and highest priced offers evaluated (GST exclusive):
Lowest offer (GST excl): $60,450
Highest offer (GST excl): $75,100
Award Date: Thursday, 4 March 2021 (Pacific/Auckland UTC+13:00)
Date RFx was completed/updated: Wednesday, 2 December 2020 1:10 PM (Pacific/Auckland UTC+13:00)
